“In celebration of 1989 selling over 10 Million Albums Worldwide and the RIAA’s 100 Million Song Certification announcement, Taylor wants to thank her fans by making her entire back catalog available to all streaming services tonight at midnight.”
One Instagram post. One Facebook post. Taylor Swift is officially back at Spotify! Mayhem ensued!
June 9, 2017 is officially the day when Swift’s entire catalogue, from Taylor Swift to 1989, is streamable on both the free, and premium tiers of Spotify. If you remember the chaos that ensued when she pulled out her entire catalogue last October 2014, then it’s still chaos today as people celebrated her return to the streaming giant.
But for some, the timing is a little bit suspicious as her return to the streaming service is the same day as Witness’ release, Katy Perry’s latest effort.
If you’re going to ask me, I think her return is less about Katy, and more about growing her presence in the service before the start of her new era. Her return to Spotify is actually a confirmation that her new album is coming later this year. She needs to grow her followers, and play count to fully capitalize on the still growing popularity of streaming. As you all know, streaming plays a big part on an artist’s chart success right now. Digital download is declining rapidly, and radio is not that influential as it used to be. Some even say that streaming is the future of music.
She’s calculated some said. She’s doing this to sabotage Katy’s release week, and that’s petty. Petty or calculated as it may seem, I actually loved it. She’s a businesswoman. She knows releasing it at the same time as Katy would grab headlines, and that’s what she wants. People would know she’s back, and in the end, that’s what matters.
For me, I’m just happy that she’s back. Now, I could easily play Begin Again, The Best Day, and Sad Beautiful Tragic on my phone using Spotify.
Make sure you follow Taylor Swift, and the This is: Taylor Swift playlist on Spotify. If you’re a Swiftie, stream 1989, and Fearless non – stop so that she will finally have Diamond Albums.
Congratulations Taylor on 1989 selling over 10 Million copies worldwide and on your RIAA’s 100 Million Song Certification. Thank you for coming back together with Spotify.